Influence Skills Training for Sales Teams

In the heart of Central London, amidst the bustling streets and towering buildings, a gathering of over 100 sales professionals convened for an immersive exploration the Seven Principles of Influence. 

The presentation titled "Influence That Transforms Sales Results," delivered by Scott Watson, a Certified Professional of Dr. Robert Cialini’s Cialdini Institute, and acknowledged authority in the art of ethical persuasion and influence.

The audience of seasoned veterans and new in role alike eagerly awaited insights that promised a lot; to expand their approach to sales and significantly boost sales performance. Quite a promise in the competitive world of business to business sales, and in a highly competitive marketplace where differentiation appeared near impossible.

For 90 minutes, Scott Watson delved deep into the very essence of influence, drawing upon the timeless wisdom of Dr. Robert Cialdini's seminal work on the seven principles of persuasion. From reciprocity to scarcity, from authority to social proof, unity to liking and of course commitment, each principle was dissected and applied to the intricate dance of sales.

Scott Watson made it clear that the path to generating more sales was to clearly focus on developing more win-win opportunities. It wasn't merely about closing deals; it was about forging lasting relationships built on trust, integrity, and mutual benefit.

Drawing from real-world examples and cutting-edge research, Scott explained how each of the seven principles of influence seamlessly integrated into the sales process, and buying process for the prospect, in both individual and group decision contexts. It wasn't just theory; it was practical wisdom distilled from years of experience and tested methodologies.

But the keynote presentation was more than just an intellectual exercise; it was a call to action. Scott’ Watson’s message resonated with attendees, urging each to embrace a new paradigm of salesmanship—one rooted in authenticity, empathy, and ethical persuasion.

At the heart of Scott’s message was the notion that true influence isn't about manipulation or coercion; it's about understanding the needs and desires of your prospects and guiding them towards a mutually beneficial outcome.  You win together, you lose alone.

As the keynote drew to a close, Scott mentioned that simply ‘knowing’ this information wasn’t learning per se.  The learning happens when application of information, knowledge and skills happens.  Their journey had only just begun. For those seeking to delve deeper into the art of influence, Scott Watson offered a transformative opportunity: the Influencing Skills for Sales Professionals training course.

Designed by Scott Watson, underpinned with Dr. Robert Cialdini’s principles, this one-day course promised to equip sales directors and sales professionals with the tools and techniques needed to ethically influence and persuade prospects and customers, thereby boosting sales, profitability, and customer retention.

Here are ten impactful reasons why it would be a good decision for every sales director to enquire about this course:

-Proven Results: Backed by years of research and real-world application, this training course delivers tangible results that translate into increased sales and profitability.

- Ethical Framework: Our approach to influence is grounded in ethics and integrity, ensuring that sales professionals can achieve success without compromising their values or creating buyer remorse.

- Expert Guidance: Led by Scott Watson, a leading authority in the field of Emotional Intelligence and Influence, our training provides unparalleled insights and guidance.

- Dr. Cialdini's Endorsement: Endorsed by Dr. Robert Cialdini himself, Scott Watson was personally trained by the man himself so you are assured of quality.

- Comprehensive Curriculum: Our training covers the entire spectrum of influencing skills, from rapport-building to negotiation, ensuring a holistic approach to sales success.

- Interactive Learning: Through hands-on exercises and role-playing scenarios, participants gain practical experience and confidence in applying influence techniques.

- Customisable Solutions: We understand that every sales team is unique, which is why we offer tailored solutions to meet the specific needs of your organisation.

- Ongoing Support: Our commitment to your success doesn't end with the training. We provide ongoing support and resources to ensure continued growth and development.

- High ROI: Investing in our training yields a high return on investment, with many participants reporting significant increases in sales performance and revenue.

- Industry Recognition: Our course is widely recognised as a benchmark for excellence, making it a valuable asset for any organisation looking to stay ahead of the competition.

In a world where success hinges on the ability to influence and persuade, mastering the art of persuasion isn't just a competitive advantage—it's a necessity. With our Influencing Skills for Sales Professionals training course, you'll not only unlock the secrets to sales success but also elevate your entire organisation to new heights of achievement. Make the inquiry today and embark on a journey towards transformative sales excellence.

For Influencing Skills Training courses, facilitated by an expert trained by Dr. Robert Cialdini, get in touch.